La Paz cigars were first manufactured in 1880 in Holland at the factory of Theodorus Antonius Josephus Houtman. Known as a purveyor to the court, Theodorus’ factory made cigars for King William III. The company would change hands many times, remaining a popular manufacturer of corona style cigars.
It wouldn’t be until 1969 when La Paz would first launch their Wilde cigar range, originally dubbed Wilde Havana despite not being of purely Cuban origin.
These cigars were aesthetically rough, looking like a homemade hand rolled cigarillo, something akin to a cowboys cigar.
An open end with tobacco tapering outward makes the cigar light with no resistance. The looseness of the cigar also allows for an easy draw that provides a plentiful amount of smoke and as a result means these cigars are never a chore to smoke.
Not long after launching these cigars their popularity spiked. Other brands had tried to produce cigars in the “wilde” style previously, but customers had not taken to them. With La Paz on the other hand, smokers noted that these natural cigarillos tasted better than the regular Dutch style mini cigars of the day.
In later years the brand would rename them Wilde Cigars instead of Wilde Havanas. The cigars would still go on containing the combination of rich Cuban and Brazilian Java filler tobacco that had made them so popular originally.