In the past decade Oliva Cigars: Nub has become a prominent name in new world cigar circles. The parent company have an esteemed history dating back a over century, with Cuban roots. Launched back in 2008, the concept had only come into fruition a year previously when one Sam Leccia had approached the Oliva family with his idea. From the beginning of his pitch he could feel the resistance towards his brainchild, that was until the samples were tasted. His belief was a small Churchill would be appealing to cigar consumers for the shorter duration of time investment these cigars take, whilst still offering the
rewarding flavour and draw provided by such cigars with a larger ring gauge. The term “nub” itself is an old slang terminology for the last portion of a cigar, where cigar smokers tend to find the most enjoyable. Suitably impressed by the cigars and vision within a year the creative department for Oliva (Studio Tobac) had perfected the cigar and where ready to launch the first Nub, the Connecticut wad launched. The gordito immediately won the hearts of many and demand for these innovative cigars was high. This was the beginning of Nub’s journey to becoming one of the most easily recognisable new world brands.
Over the next few years Nub were far from complacent. They focused on what the fans were saying, listened and produced more lines following the same ethos. First the Habano was released, followed up closely by the Maduro and the Cameroon. From here they went on to also experiment with vitolas (although never straying far from the 60 ring gauge mark). Another notable creation was the crossover Nub/Cain that was released, an intimidatingly dark wrapper/straight ligero cigar for fans of bold maduro cigars. Unlike most of the cigars in Oliva’s portfolio that are manufactured in Honduras, all Nub cigars are made in Esteli, Nicaragua. This factory is reserved for manufacturing only their highest quality premium products.
It didn’t take long for people to take note of the incredible construction of the Nub cigars. With more tobacco in each than the average robusto, these cigars have been carefully crafted to burn at a perfect even rate. People started to talk about their experiences with Nub cigars and many claimed to have smoked the whole thing without having to ash it once. Nub used this to their advantage with promotional materials showing the cigar standing upright on its ash. Within no time the “Nub challenge” was born and popularised, now being found on many different platforms such as reddit’s /r/cigars.
Sometimes a few minor differences to the outlines may be seen, but the main challenge rules usually go along these lines.
- Each participant has one Nub cigar, two matches and an ashtray.
- No additional tools are allowed to be used (i.e wire through the cigar).
- Upon the timer being started each participant may light their cigar.
- Once lit each participant should smoke their cigar for as long as possible without ashing it.
- The last smoker to remain wins.